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PERFORMANCE MARKETING
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Performance Marketing is much more budget-friendly as compared to the traditional form of advertisement
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The ease of tracking the performance based on various KPIs
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It enables business owners to calculate the amount of value they will receive from their investment.
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Performance marketing is less risky than other sorts of marketing efforts.
Benefits Of Performance Marketing:
Performance marketing is a type of paid marketing and advertising in which a company only pays when a certain action is taken. These activities, which are pre-agreed upon by the company (merchants) and marketing partners (publishers), can take numerous forms, such as clicks, lead generation, and, in most cases, a sale. Marketers may track their progress in completing specified steps using performance marketing platforms or tools.