Even before you ask me if it's necessary for me or my niche?
The answer is simple, YES. But Why?
It's as simple as, do you need to ever grow out of your comfort zone?
If not today, but tomorrow you'll be required to be out there, competing with big brands and apps who are just waiting to crush small businesses like yours and mine. Before it happens, why not work today and brain feed the minds of the people.
If you think your business needs to be found on google, then to get verified of your presence, your social media, your activity on the website etc. matters as well. More than 65% of people looking for businesses online always verify your business through your activeness on the web over just having an address on Google MyBusiness.
COVID has made web extremely essential, for the part where timings have been differing and lack of basic information tend to bound your leads to some vendor who is more alive and working on their online profile.
Top 3 Benefits of having Digital Marketing:
1. Global Reach:
Your website and online presence allow you to find your perfect customer around the world. all you have to work is on good target market SEO and constant online presence.
2. Ability to engage with customers at every stage:
From making a customer aware of your presence to your personal story, everything can be spoken through digital marketing. Simply having a sales portal doesn't make enough to sell your product.
3. Accurately Measure All Results
The best part about online marketing campaigns is that they're measurable. Unlike mainstream marketing activities, it is easier to control, tweak and improve online ad campaigns.